In Just Three Months Your Team Could...

Nordic Leadership Advantage

In partnership with Aalto University Executive Education

A four-month executive journey co-created with Aalto University Executive Education, ranked among the world's leading providers of executive education. From Helsinki to Japan, for the leaders shaping the next era of their organisations.

Who Is This for

If your organisation wants a scalable, culturally sensitive and aligned, evidence-based approach for developing human capital from within, this program is built for you. The PUROSI Program is ideal for:

Before the Program:
Strategic Alignment 

Successful transformation begins before the first workshop. PUROSI partners with top management and HR leaders to ensure the program directly supports the organisation’s strategic goals and leadership culture.

1. Alignment with Organisational Priorities

During the planning phase, we:

• Clarify strategic priorities and expectations
• Identify the behaviours and mindsets essential for future success
• Align program themes with organisational transformation goals
• Tailor communication and exercises to address real, pressing challenges

2. Defining KPIs and Success Metrics

We establish:

• Organisational-level goals (culture, collaboration, innovation)
• Behavioural and mindset indicators
• Psychological safety and resilience baselines
• Engagement and ownership expectations
• Individual and team-level progress markers

These KPIs guide the program and provide leadership with clear visibility on progress and ROI.

3. Internal Communication & Momentum Building

PUROSI supports both top management and HR in creating a strong launch:

• Develop internal messaging to build motivation and buy-in
• Provide communication materials that clearly explain the program’s purpose and value
• Manage expectations for participants and their managers
• Support leaders in modeling the desired behaviours

4. Assessments & Baseline Insights

Before the program begins, participants complete structured assessments to map, for example:

• Strengths and development areas
• Current behavioural and mindset patterns
• Stress, resilience, and wellbeing indicators
• Psychological safety and team dynamics
• Individual goals aligned with organisational priorities

These insights allow both PUROSI and client organisations track development and evaluate impact.

Module 1: Deepening Self-Awareness (4 weeks)

Participants discover strengths, values, behavioural patterns, and internal drivers.
This builds the base for decision-making, confidence, and improved communication.

Module 2: Building Resilience (4 weeks)

Participants learn how to lead and manage stress, create habits that support energy, and work in a sustainable way. This strengthens adaptability, focus, and wellbeing.

Module 3: Mastering Self-Leadership (4 weeks)

Participants learn to build success-related habits, prioritise strategically, and take ownership.
This drives consistent performance and autonomy.

MODULE 1

Deepening Self-Awareness

Know Yourself, Unlock Your Strengths

• What You’ll Learn: Discover your core values and how they link to happiness. Understand your strengths and how to optimise them. Identify and replace limiting beliefs to drive better personal and professional outcomes.
• Why It Matters: Knowing yourself allows you to make intentional decisions that align with your true values, helping you feel more fulfilled and empowered.
  
  

MODULE 2

Building Resilience

Strengthen Your Resilience, Lead Stress

• What You’ll Learn: Understand resilience and why it’s essential for sustained success. Develop new habits that enhance your productivity and performance. Master stress management techniques to stay calm and focused under pressure.
• Why It Matters: Building resilience helps you navigate challenges and stay productive, no matter the circumstances.
  
  

MODULE 3

Mastering Self-Leadership

Lead Yourself, Create Success Patterns

• What You’ll Learn: Prioritise tasks, manage your energy effectively, and create success patterns that guide your decisions. Learn how to lead yourself with purpose, capitalise on your strengths and sustain personal growth.
• Why It Matters: Self-leadership is key to achieving your goals while staying balanced and productive in the long run.
  
  

AINO is an AI coach, designed by certified coaching practitioners and built on the same principles that guide quality human coaching. AINO works through open, thoughtful questions that help participants surface their own insights and take ownership of their development.

Why coaching through questions?

Advice solves a single problem. Coaching builds the thinking that solves every problem after it. This is the principle PUROSI and AINO are built on.

Most AI tools optimise for efficiency and answers. AINO is designed differently, to deepen human capability through reflection.

How AINO supports growth across the program

• Unlimited, confidential 1:1-style coaching conversations
• Real-time sparring before or after important meetings
• Reflection prompts and exercises that build self-awareness, resilience, and self-leadership
• Reinforcement of habits and learning between workshops
• Accessible through a secure browser platform with no app download required

AINO is a classic Finnish name and a central figure in the Kalevala, Finland's national epic. It carries connotations of wisdom, depth, and quiet strength.

Sustainable change does not happen in a single workshop or training session. It takes shape gradually, through repeated and conscious practice, reflection, and support along the way.

The PUROSI Platform is an AI-powered people development platform that turns the PUROSI program into a shared, ongoing experience.

The gamified platform brings the cohort together to practise self-awareness, resilience and self-leadership through interactive reflection exercises, personal AI coaching, and visible progress that keeps the journey motivating from week one to week twelve.

After the final workshop:

• Continued access to platform resources for 6 months to reinforce learning and sustain behavioural habits
• Each participant receive a personal diploma signed by the coaches
• Optional organisational insights, follow-up discussions, advisory, and workshops