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Introducing PUROSI
From Finland with Grit
Tackling Challenges Together
PUROSIÂ supports companies who wish to safeguard their future competitive edge and establish themselves as industry leaders.
Japan is entering a pivotal time of transformation. With an ageing population, evolving work cultures, and increased competition for talent, companies today face both challenges and opportunities.
As younger generations enter the workforce and companies recruit more talent from abroad, businesses need to adapt to meet new expectations for work-life balance, mental health, and inclusivity. We understand these dynamics well, having faced similar challenges in Finland and across the Nordics, and believe that by working together, we may create a stronger, more competitive future for your organisation.
Our coaching program equips your workforce with the skills needed to thrive in today’s fast-paced environment, prioritising employee well-being, happiness, and personal growth.
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"Organisations today are having to balance the demands of a rapidly changing workforce. The need to attract and retain talent while enhancing productivity is paramount for long-term competitiveness. PUROSI was designed to support companies in navigating these changes and building an engaged, high-performing workforce."
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– Coaches Satu Ahlman & Nora Tag
Key Workforce Challenges:
- Ageing Population:Â Recruitment is increasingly competitive, and companies must create environments that meet evolving employee needs.
- Retention Issues:Â Many new graduates leave their jobs within the first month, signalling a need for better engagement and support.
- Engagement & Productivity:Â Engagement is directly linked to productivity, profitability, and overall company success.
Why Employee Well-Being Matters:
- Engaged employees are more productive, innovative, and committed to their work.
- Healthy work environments help retain top talent and reduce burnout.
- Investing in happiness and well-being leads to sustainable growth for both the employee and the company.
What we do...
PUROSI offers a modern talent development solution designed for companies aiming to establish themselves as industry leaders.Â
PUROSI coaching program brings together the best practices from performance and business coaching. It supports organisational success and productivity by prioritising employee happiness, potential and well-being.
Learn more about the programÂ
Inspired by Finland, Created for Japan
The Story Behind PUROSI
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In Finnish, purosi translates to your stream, where puro signifies a small river that flows continuously throughout the year, and si denotes possession, meaning your.
In Finland, small streams in Lapland are known for their crystal-clear waters, which are so pure that some hikers even drink from them.
For us, a stream represents the constant flow of life, and in our coaching, it symbolises your personal journey of continuous progress. Just like a stream effortlessly flows forward in harmony with its surroundings, so too can your path to success be.
At PUROSI, we are committed to guiding you along your unique stream, supporting your journey as you move forward with ease, harmony and alignment with the community around you.
The Coaches
Satu Ahlman
Performance Coach
Co-Founder
[email protected]
Nora Tag
Certified Business Coach
Co-Founder
[email protected]
"I am a firm believer in a systems approach to life and optimising, balancing and enhancing behaviours, mindsets, resilience, and performance."
-Â Satu Ahlman
"My passion is to help individuals, teams, and organisations recognise their potential and build success based on values and strengths."
- Nora Tag
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First and foremost, I would like to say, thank you Ahlman, from the bottom of my heart! With her guidance, I was able to change the direction of my life.
-Â Account Director
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Tag is an excellent listener and observer. Challenges were approached from various angles as Tag guided the conversation. Solutions or keys to solutions were always found in our own hands after a shared conversation.
-Â CEO
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Ahlman is a great professional coach with in-depth experience in the business world. She has an excellent practical approach with real-life examples and pushing to think and act outside the norms.
- Director
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Ahlman’s love for cultural diversity made her successful in all kinds of multicultural environments, quite everywhere in the world. She creates excellent relationships with people and has a strong impact.
-Â Senior Partner
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Tag is empathetic, understanding, wise, and skilled. She knows how to ask the right questions at the right time. Tag is a seasoned professional, and her approach to coaching is truly excellent.
-Â Manager
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I was happy to be coached by Ahlman for several months during the past year. Ahlman's ability to make a comprehensive analysis of the client's situation is something unique. She has extensive knowledge of performance, resilience, productivity and human capacity.
-Â CEO
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The coaching process with Tag was a fantastic journey! Tag is present and asks questions at the right places, opening up new thoughts. She creates an open and safe space for the coachee to be truly themselves.
-Â Head of AI tech
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Tag has a wonderful way of connecting with people and genuinely getting to know them with an open mind. Tag's positivity is contagious, and it was a joy to work on important matters with her.
-Â Manager
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With Ahlman’s framework of collaboration, honest feedback, and coaching we managed to adopt new habits, stay disciplined and harvest long-term results.
- Executive
